Don’t quote me on that. When to use “double quotes” and when to use ‘single’

So what’s the rule with quotation marks aka inverted commas? Single or double? Well, the good news is: there is no rule. Hooray. If you’re quoting direct speech, just pick one or the other and be consistent. If you quote within a quote use the inverted commas that you haven’t already used.

He said “we deserved to win the game although Ferguson told us we ‘were lucky'”.

Or, he said ‘we deserved to win the game although Ferguson told us we “were lucky”‘.

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