Editor’s note: This is a guest post by fellow copywriter Jamie Hudson. Sound familiar? The 2009 model has a 220-horsepower V8 engine, anti-lock brakes, traction control, automatic safety restraint system and both front and side-impact airbags. Or how about this? This ring features a 1.4 carat, pear-shaped cut white diamond with an SI1 clarity grade and an H color rating. They’re pretty impressive aren’t they?...

Continuing our occasional series where we look at the reasons why techie types shouldn't be allowed to write copy. Hmmmm. So what is it you do exactly? We're dedicated to providing results oriented, cost efficient solutions for customer outreach by employing existing and proprietary technologies that maximize exposure and obtain a leadership position in your market through the use of [software] our...

When I quote a job I actually give a separate cost for writing meta description tags. Why? Because they're fiddly little suckers, which can take ages to write, and deserve to be costed separately. But what are meta description tags exactly? And are they necessary for SEO? Ok, meta description tags aren't viewable on the actual web page but they do let...