Is there anything more tedious than waiting for your baggage at the airport? It's enough to make your holiday joie de vivre go right out the window. So there I was at London's Gatwick Airport at the weekend, waiting with breathless anticipation for my case to arrive, when I spied this ad for Gatwick Express, the fast train service into central...
We're used to seeing phone numbers and website addresses plastered on the side of work vans and company cars. But Ma Goa restaurant in Putney, London, has gone one step further: they've added an actual restaurant review to the back of their delivery vehicle; and one from Time Out no less. What a brilliant idea. How many people have seen that...
Clearing out some old magazines and newspapers this week, I came across this great little ad from Hiscox, a UK based insurance company. The ad explains how they believe in straightforward jargon-free policies and how they're committed to using plain English. Hooray. Couldn't we all do with a bit of plain ol' English from our insurance companies? Now I don't about you,...
When it comes to planning copy, copywriters, me included, love a good acronym. Anything that helps us keep the message focussed and tight. Back in the day I was taught to use AIDA: Attention, Interest, Desire and Action. Grab your customers' attention with a good, pithy headline which pulls them into the piece. Create interest by demonstrating your product; telling your...
