Who else is watching Deutschland 83 at the moment? It’s Channel 4’s German language TV series about the Cold War. Set in 1983 (obvs) it has a great soundtrack that includes New Order’s Blue Monday, Sweet Dreams by the Eurythmics and Modern Love by David Bowle (RIP). So far, I’ve learnt about four words of German. But it got me wondering...

I was thinking about Winston Churchill the other day, as you do. Actually I was mostly thinking about some of the rhetorical devices Churchill used in his speeches, such as anaphora. And that’s because I’d written different sectors, different clients, different countries in some copy and I was explaining to the client how that was ok. Anaphora, you may recall is...