So what's the rule with quotation marks aka inverted commas? Single or double? Well, the good news is: there is no rule. Hooray. If you're quoting direct speech, just pick one or the other and be consistent. If you quote within a quote use the inverted commas that you haven't already used. He said "we deserved to win the game although Ferguson told...

Business bull, buzzword bingo, biz speak and jargonese. Consultants and senior management love them. Copywriters hate them. Here are some overused phrases currently being banded about the boardroom (and a light-hearted look at what they really mean!)   1. Blue Sky thinking: You have our permission to come up with something really craaaaaazy. We will probably ignore you anyway. 2. Going forward: Let...

Congratulations! You’ve made the decision to hire a professional copywriter for your project. Now what? It’s tempting to tell your copywriter to just get on with it. But don’t. Taking time to brief a copywriter and giving them as much information as possible means you’ll get much better copy. It’s as simple as that. So what will your copywriter need to know? What...