Look out. It’s a flying noun

What’s the difference between a concrete noun and an abstract noun? What’s that I hear you cry? Who cares? Stay with me. I’m attempting to perform a public service.
A concrete noun is a noun that can be seen, smelt, tasted, touched, heard. So,

I wore a nice watch to the party. Watch is a concrete noun.

Trickier to recognise, an abstract noun is an idea or feeling such as love, happiness, confidence, grief, boredom, frustration. So,

The crowd was amazed at his bravery in front of goal. Bravery is an abstract noun.

 Now, aren’t you glad you know that?

No Comments
  • Paul Nicholson
    Posted at 16:41h, 15 July Reply

    I completely agree, working in the IT industry I notice this more and more. Then the other day I noticed it this below.


    • Sarah Turner
      Posted at 10:58h, 16 July Reply

      Hey Paul

      Euuugh Bespoke Dental Solutions. Hmmm…that would be a dentist right?


  • Clare Lynch
    Posted at 15:36h, 17 July Reply

    Today I saw some expensive-looking face cream labelled “dulness solutions” . . .

    • Sarah Turner
      Posted at 15:43h, 17 July Reply

      Oh my God. I think that be the winner. We should have some award for this.

      Andy Maslen had some crackers on Twitter this week. “Seen on my travels: lorry slogan, “Delivering enclosure solutions”. Product inside? Cupboards. More solutions. In Tesco: Meal solutions = meals. In Bhs: Bra solutions = bras (yes, really!). On truck: Drinking water solutions = water.”

      It’s a pandemic! Stop the madness.

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  • Leif Kendall
    Posted at 15:41h, 13 December Reply

    Thanks for this – just borrowing your article as ammunition to persuade a client to ditch the word ‘solutions’. It does nothing but complicate their copy!

    • Sarah Turner
      Posted at 11:19h, 15 July Reply

      Cool! I physically cringe when I read it.

  • Alastaire ALlday
    Posted at 11:09h, 15 July Reply

    Like Leif, I’ve been trying to write a “don’t use the word solution” post on my blog for weeks so I’ve got a go-to page to show my clients when they try to insist on it.

    You’ve hit the nail on the head.

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