Plural of man is men, so hair styling belonging to the men is men's. Check. Plural of child is children, so hair styling belonging to children is children's. Check. So hair styling belonging to the ladies is...
Standing in a queue at the Nationwide Building Society this week, I picked up this little leaflet. (Note to Nationwide: 9.30am, 7 people in the line and only one teller and a trainee serving. Please address this before my next visit. Ta.) Anyway, because I had nothing better to do, I started reading about Nationwide’s latest TV ad campaign which...
Out and about over the holiday period I snapped these lovely pics on my mobile phone. You know those posters that people make which have loads or ClipArt, WordArt and about six different colours? This isn’t one of them. This 'poster' was stuck to the ladies’ loo wall of a pub in Battersea, where I was watching the footie last week. Times...
1. You talk about yourself How many times have you seen this? 'Barratt and Bloggins was formed in 1982 and has successfully been delivering award-winning cutting edge solutions for our clients for the last 25 years.' Blah, blah, blah. Here’s the thing: people visiting your website only care about themselves. They want to know what you’re going to do for them; how quickly you’re...
Copy spotted on a PR agency website today. I dunno. Perhaps luxury goods brands like this kind of thing. But it all seems a bit lah-di-dah to me. What do you think? [Something] PR is cognisant of the connoisseurship and the hunger for luxury goods and services by the affluent market. Our agency knows how to communicate to that luxury lifestyle...
Continuing our occasional series where we look at the reasons why techie types shouldn't be allowed to write copy. Hmmmm. So what is it you do exactly? We're dedicated to providing results oriented, cost efficient solutions for customer outreach by employing existing and proprietary technologies that maximize exposure and obtain a leadership position in your market through the use of [software] our...
Ok, so I know this isn't aimed at me; but even so. What does it all mean? Answers on a postcard. Or leave a comment. With considerable experience in the application of advanced integration technologies to drive business strategy, partnered with experience in pragmatic enterprise architecture consulting, [business] has the skills and experience to be able to get to the bottom of the...
Recently came across this little gem on a law firm's website. Did anyone actually read this out loud to see what it sounded like? I think not. The Group is a market leader and works very closely with the Technology and Intellectual Property Group and the lawyers in each draw on the experience and expertise of lawyers in related fields...
I spent most of the summer looking at website home pages. And do you know what? Some are pretty darn awful. Remember, you have just a few seconds to grab your visitor's attention - so get to the point as quickly as possible. Tell them you understand their problem; explain the benefits of your product or service; and keep the...
