On the home front

I spent most of the summer looking at website home pages. And do you know what? Some are pretty darn awful. Remember, you have just a few seconds to grab your visitor’s attention – so get to the point as quickly as possible. Tell them you understand their problem; explain the benefits of your product or service; and keep the sentences short and sweet. Here are a couple of corkers I found. Don’t try this at home. 

“X company offers solutions for businesses involved in offshore fiduciary management and funds administration activities. Our products allow us to offer our clients an enterprise wide solution that assists in streamlining their operations and achieving seamless “straight through processing”.”

“At a time when people are receiving ever increasing amounts of direct communication via all media, you need to know that when you send out a communication, the management of the whole operation will be carried out efficiently and you will be sure of achieving the desired results.”

Eeeek! If you work for either of these companies don’t sue me. Give me a call and I’ll rewrite your home page FOC.

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