May 2009

Winston Churchill was a brilliant writer and one of the greatest orators in living memory, despite suffering from a slight lisp, an occasional stutter and a dread of speaking in public.His understanding of classical rhetorical techniques made his war-time speeches memorable, emotional and truly inspiring. Here are some of the techniques he used.  Anaphora: Repetition of words and phrases. We shall fight...

One of the easiest ways to make your writing zippity zip zip, is to use an active voice rather than a passive one.So how does it work?Ok, sentences have three basic elements: a subject, a verb and an object. With an active voice you have a person that performs an action, and something that is affected by that action:David's dad...

Take this sign at my local ASDA grocery store. Is it right?   Well, no it's not. But it's not the only supermarket that's been having less/fewer issues.  A couple of years back Tesco changed the wording on their fast-track checkouts to avoid any - as they called it - linguistic disputes. They replaced the '10 items or less' signs with...

People often use I because they want to come across as being polite. Or a bit posh. Wrong! So when do you use me, myself or I?The absolutely easiest way to remember is to simply take the other person out of the sentence. Jack and I/me went to the cinema. I went to the cinema. The letter had to be signed by Sharon and I/me. The letter...

You've planned, done an outline, written a first draft and edited. Are you done? Not quite. The last thing you need to do is proofread. And here's the easiest way to do it.  1. Take a break Preferably not a three hour one down the pub. But even a 15 minute break will refresh your eyeballs and help you spot errors...

Right we need a poster. Something that's eye-catching. A nice type face, classic, something that will inspire, that has authority. Yep, a crown would be good. And the strapline? It needs to reassure. Be strong. Be positive. Give hope. Who's the target audience? Errr...

See on the back of an ambulance recently:'We care about you'Now call me old-fashioned but surely that's the minimum standard of service one can expect from an ambulance? What next? Sainsbury's: We sell food. ...