May 2010

So last week I was trying to explain to a friend the difference between Search Engine Marketing and Social Media Marketing using a napkin and a lip pencil. This is sort of what I drew. (Click to enlarge.)Do you agree? Is there anything else that needs including? Let us know in the comments....

I get loads of direct mail. I give most of it a cursory glance – more out of professional interest than anything else – before tossing it in the bin. And you probably do the same.It seems that Amnesty knows this. Because their latest direct mail piece has on its front cover:This flyer will ask you to make six choices....

If you’re in the UK, you’ve probably been inundated with marketing bumph from your parliamentary candidates in the last few weeks. They’re often garish, glossy flyers stuffed full of daft images of various political bods grinning gormlessly as they plant a tree. And they tend to go from my letter box to my recycling box with hardly a glance.But yesterday,...

When you book a holiday, buy a gadget or download an album, chances are, if you’re anything like me, you read all the reviews on Amazon, TripAdvisor and iTunes before parting with your cash. Once, much to the annoyance of the boyf, I changed our hotel booking in Marrakech – just because Enid Williams in Basingstoke hadn’t thought much of...