June 2010

Well that’s that then. The fat lady is singing and we’re all as sick as a parrot. Following England’s early bath we’ve started the post mortem and the clichés have been spewing out quicker than Lionel Messi on speed. ‘We’re failing at grass roots level’. ‘We need to have a roots and branch investigation.’ ‘England needs an English manager.’What is it...

The other day I asked my nephew what the capital of France is. He replied ‘F’.Yep, most of us know that capital letters are used for proper nouns and at the beginning of a sentence. But take a quick look at the intertubes and you’ll discover that the misuse of capital letters is now reaching epidemic proportions.So here’s a handy...

With exam season nearly upon us let’s take a look at how well last year’s 16 year olds did. (These are all genuine answers. Wrong, but genuine.)Q: Name the four seasons A: Salt, pepper, mustard and vinegarQ: Explain one of the processes by which water can be made safe to drink A: Flirtation makes water safe to drink because it removes large...

I joined Twitter over a year ago for completely the wrong reasons: I opened a Twitter account because everyone else had one and it seemed like a laugh.Although I didn’t give too much thought as to why I was using Twitter and what I wanted to get out of it, I did think about what I was going to tweet.I...

Editor's note: This is a guest post by fellow copywriter Jamie Hudson.OK, so I’m generalising and being just a tad subjective. And I only used the word ‘crap’ because it made a nice headline. So let me be more specific. A great many straplines you see these days are irrelevant, forgettable and most unforgiveable, boring.It wouldn’t be so bad if...

I was chatting to the guys over at digital agency Datadial last week when I casually mentioned the (rather fab) flowchart I’d recently created to show the relationship between Search Engine Marketing, Online PR and Social Media Marketing.‘We did an infographic similar to that last month’ they told me.Here it is. Take a look. It’s brilliant and way cooler than...