In part 1 of my conversation with Amanda Jackson, we talked about tone of voice, what makes good copy and why you should always employ a copywriter.In part 2, we discuss writing for the web, working with designers and how to choose a copywriter.On writing for the web…AJ: We briefly spoke about websites, and I wanted to ask you about website copy...

I recently had the opportunity to talk to Amanda Jackson of Jackdaw Design, a branding, packaging and communications agency in London. In part one of this 'in conversation' we talked about tone of voice, what makes good copy and why you should always employ a copywriter.This interview first appeared on the Jackdaw Design website. On copy as part of brand identity…Amanda: As...

During our recent hols to Japan, I just about managed to master ‘hello’, ‘goodbye’, ‘thank you very much’ and ‘excuse me’ in Japanese.  But the visit also made me realise how many Japanese loan words we have in the English language.Here are a few.AnimeAnime is ‘cartoon’ in Japanese but refers to any kind of Japanese style animation. Comes from...

What do the likes of Paul Rand, Estee Lauder, Walt Disney and Voltaire have in common? Their wise words feature on this year's Turner Ink Christmas postcards.Thanks go to Spencer Peppiatt who designed the cards, Moo who printed them, and Best Buy Envelopes who supplied the transparent envelopes. Also, my thanks go to all the amazing clients who make this job so bloody great....