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The Periodic Table of SEO Ranking Factors

18th

Nov

by Sarah Turner

The guys over at Search Engine Land sure do great infographics. This has been stuck to my wall for a while now and I’ve sent it to a few clients in the last month. Thought it would be good to share on the blog. Check it out. And get your own copy here.

Tags: off page optimisation, on page optimisation, search engine land, seo
Posted in Website & SEO copywriting | 3 Comments »

New website? Start at the bottom and work your way up

17th

Nov

by Sarah Turner

So you’re having a house built. It’s a superb design. A grand design in fact. And yes. It is the same house from yesterday.

But this time the walls have gone up, the windows have gone in and the roof has gone on. And it’s looking mighty fine. But wait. What’s this? There’s no foundation? No problem, you say. We’ll put that in at a later date. Maybe next month. Or later on in the year.

Can you imagine what a pain that would be? To try and install a foundation under your house once it has been built? Not impossible. But not easy. And completely arse about face.

Building a website without thinking about SEO is like building a house without a foundation.

Keyword research reveals which keyphrases are actually being used when people – potential customers – are looking for your products or services. From the keyword research we decide what pages your site needs and the content of each page. Then you get a brilliant copywriter to write optimised copy, with the keywords cleverly weaved throughout so your visitor doesn’t notice them but the search engines do. And then your developer and designer come on board, once they know how many pages there are and how much copy there is.

SEO, like a foundation, underpins your website. It should be the first thing you think about not the last. Don’t be tempted to get your website up as quickly as possible and then consider SEO. It’s not impossible to optimise a site once it’s live. But it’s not easy. And it’s completely arse about face.

Find out more about SEO copywriting or get in touch.

Image courtesy of terren in Virginia

Tags: seo, seo writing, web writing
Posted in Copywriting, Website & SEO copywriting | 2 Comments »

Copywriting: Why it’s a lot like tiling a roof

16th

Nov

by Sarah Turner

So you’re having a house built. It’s a superb design. A grand design in fact. The builders are dedicated and conscientious and they’re on site on time every day. The materials are superb, the craftsmanship is second-to-none and the whole build is going well.

There are some great features including a spa bath, massive walk-in wardrobes, and a huge kitchen that’s perfect for entertaining. It’s got a home cinema and a gym; under floor heating; motion-sensitive lighting; and a garage that takes four cars.

In short, this is your dream home. And when it’s finished you’re going to be the envy of your friends and neighbours.

And then your builder asks what roof tiles you’d like.

“So, what’s it to be? Clay tiles, slate tiles or reclaimed tiles?”

“Oh don’t worry about the roof. I’ll be doing that myself.”

“Errr…are you an experienced roofer then?” Enquires your builder.

“Nope. But seriously, how difficult can it be? I’m going to get a book off Amazon and teach myself. I was always good with my hands at school. And I just want to save a bit of money.”

And so you do the roof tiling yourself. And it looks rubbish. There are cracks and leaks. And soon water is seeping through the holes and down the walls. The carpets are ruined, the electrics are busted and your house is a mess.

You’re not the envy of your neighbours. You’re a laughing stock. And to think – your new house could have been fantastic.

So when it comes to building a new website, why would you pay a designer and developer a substantial amount of money to make your site look great and work well and then ruin it all by writing your own copy? Or worse, getting Rachel the receptionist to “have a go at it” because “she’s good with words”. (And that’s a true story.)

Now, I’m not saying you couldn’t teach yourself to be a copywriter. But why would you? In much the same way you wouldn’t teach yourself to be a chef, when a function at the office needs catering. Nor would you run out and buy Car Maintenance for Dummies when your company car breaks down.

Think of copywriting the same way. Don’t try it yourself at home. If you’re in the process of having a new website you’ll need a developer and designer to build it and make it look nice. And you’ll need a copywriter to put the roof tiles on.

Need copy? Get in touch.

Tags: web writing
Posted in Copywriting, Website & SEO copywriting | 1 Comment »