02 Mar 2010
Me to my nephew Jack: What are you up to?
Jack: I’m just looking for something online
Me: What you looking for?
Jack: Some goal posts. I just put ‘goal posts’ into Google but I couldn’t find what I wanted.
Me: What are you after then?
Jack: Ones for the garden. Let me try ‘garden goal posts’. Nah. I wanted smaller ones than that. Let me try ‘pop up goal posts’.
Me: Oh there they are. Is that what you were looking for?
Jack: Hmm. They’re a bit expensive. Let me try searching for ‘cheap pop up goal posts’. Yes, these are the ones I want. DAAAAAAAAAD! Can I have your bank card please?
Jack knows that when you’re searching online, using a long tail key phrase will always get you what you want.
Jack is 8.