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Turner Ink

Copywriting Services London

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Keeping it real on the web

15th
Oct
by Sarah Turner

When you’re trying to optimise your website and get it to appear higher up the search engine rankings, it’s tempting to stuff your site with lots of juicy keywords and search terms. But be careful. If you overdo it you’ll have the search engines scoffing at your attempt to outsmart them, and your readers saying eh? I found this last week:  

If you’re looking for a luxury hotel in France then take a look at the luxury hotels in French Alps that we feature. The French Alps luxury hotels listing are perfect for the luxury traveller. Also look out for luxury villas in French Alps. A luxury villa vacation can be a great alternative to a luxury hotel in France. Read luxury hotel reviews in French Alps from the luxury hotels in French Alps page.

Yuk. There’s a fine balance between including relevant keywords and keeping the copy readable. As Stephen Pratley of Shine Marketing said to me last week ‘good search engine optimisation is like a good boob job: you should do enough to get noticed, but not so much that it’s an obvious fake’.

I couldn’t agree more. 


Tags: seo writing, web writing

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This entry was posted on Wednesday 15th October 2008 at 2:21pm and is filed under Website & SEO copywriting. You can leave a response, or trackback from your own site.

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