web writing Tag

So you’re having a house built. It’s a superb design. A grand design in fact. And yes. It is the same house from yesterday. But this time the walls have gone up, the windows have gone in and the roof has gone on. And it’s looking mighty fine. But wait. What’s this? There’s no foundation? No problem, you say. We’ll put...

So you’re having a house built. It’s a superb design. A grand design in fact. The builders are dedicated and conscientious and they’re on site on time every day. The materials are superb, the craftsmanship is second-to-none and the whole build is going well. There are some great features including a spa bath, massive walk-in wardrobes, and a huge kitchen that’s...

Ok, so I know this isn't aimed at me; but even so. What does it all mean? Answers on a postcard. Or leave a comment. With considerable experience in the application of advanced integration technologies to drive business strategy, partnered with experience in pragmatic enterprise architecture consulting, [business] has the skills and experience to be able to get to the bottom of the...

You’ve decided you need a website. You’ve briefed a whizz-bang designer and you’ve found yourself agreeing to write the copy. It can’t be that difficult right? Wrong! Writing successful website copy can be tough. But here are a few tips to get you started.  Who’s calling? Have a clear idea of who will be visiting your website. Will they already know about your...

Imagine yourself at a party; glass of warm punch in one hand, cold sausage roll in the other. And you're trapped with the party bore. He's giving you a speech about his latest achievements; the speed of his car; his golf handicap; and his plans for world domination. You can't get a word in edgeways and he doesn't ask you...

When you're trying to optimise your website and get it to appear higher up the search engine rankings, it's tempting to stuff your site with lots of juicy keywords and search terms. But be careful. If you overdo it you'll have the search engines scoffing at your attempt to outsmart them, and your readers saying eh? I found this last...