Author: Sarah Turner

Congratulations! You’ve made the decision to hire a professional copywriter for your project. Now what? It’s tempting to tell your copywriter to just get on with it. But don’t. Taking time to brief a copywriter and giving them as much information as possible means you’ll get much better copy. It’s as simple as that. So what will your copywriter need to know? What...

I spent most of the summer looking at website home pages. And do you know what? Some are pretty darn awful. Remember, you have just a few seconds to grab your visitor's attention - so get to the point as quickly as possible. Tell them you understand their problem; explain the benefits of your product or service; and keep the...