The good old fashioned sales letter is often the first contact a prospective customer has with your company. Get it right and it could be the beginning of a beautiful friendship. Get it wrong and your letter will be filed under B for bin. 1. Woo-hoo I'm here! You must grab the attention of the letter opener within about 4-8 seconds,...
Ok, you’ve decided you need a copywriter. And that’s a good thing. Because now you can get on with doing your proper work and leave all the word stuff to a professional. But how do you hire a copywriter? Where do you start? The good news is there are lots of good copywriters around. The bad news. Yep, you guessed it. There...
Congratulations! You’ve made the decision to hire a professional copywriter for your project. Now what? It’s tempting to tell your copywriter to just get on with it. But don’t. Taking time to brief a copywriter and giving them as much information as possible means you’ll get much better copy. It’s as simple as that. So what will your copywriter need to know? What...
