Right we need a poster. Something that's eye-catching. A nice type face, classic, something that will inspire, that has authority. Yep, a crown would be good. And the strapline? It needs to reassure. Be strong. Be positive. Give hope. Who's the target audience? Errr...
See on the back of an ambulance recently: 'We care about you' Now call me old-fashioned but surely that's the minimum standard of service one can expect from an ambulance? What next? Sainsbury's: We sell food. ...
Here's your answer: cut the marketing budget. That's it in a nutshell. When times are tough do not - one more time - do not cut your marketing spend. It's tempting though, right? Marketing is often seen as a bit of a luxury. Something to do when times are good. But as soon as times are bad budgets are often slashed...
When it comes to business writing or copywriting, it's always better to use Anglo Saxon words rather than Latin words. But why are Anglo Saxon words better? And how can we tell the difference? To find out, let's take a brief look at the history of the English language. What have the Romans ever done for us? Latin words have been around...
