You’ve decided you need a website. You’ve briefed a whizz-bang designer and you’ve found yourself agreeing to write the copy. It can’t be that difficult right? Wrong! Writing successful website copy can be tough. But here are a few tips to get you started.  Who’s calling? Have a clear idea of who will be visiting your website. Will they already know about your...

Imagine yourself at a party; glass of warm punch in one hand, cold sausage roll in the other. And you're trapped with the party bore. He's giving you a speech about his latest achievements; the speed of his car; his golf handicap; and his plans for world domination. You can't get a word in edgeways and he doesn't ask you...