The other day I asked my nephew what the capital of France is. He replied ‘F’. Yep, most of us know that capital letters are used for proper nouns and at the beginning of a sentence. But take a quick look at the intertubes and you’ll discover that the misuse of capital letters is now reaching epidemic proportions. So here’s a handy...
Me to my nephew Jack: What are you up to? Jack: I’m just looking for something online Me: What you looking for? Jack: Some goal posts. I just put ‘goal posts’ into Google but I couldn’t find what I wanted. Me: What are you after then? Jack: Ones for the garden. Let me try ‘garden goal posts’. Nah. I wanted smaller ones than that. Let...
As an SEO copywriter I'm always rattling on to my clients about keywords and where they should appear on a web page for maximum SEO. As I'm going on about Page Titles, H1 Tags, Meta Description Tags and Alt Tags I see their eyes start to glaze over. So hooray for the chaps over at Seomoz who have put together the nifty visual below. It...
If you're looking to optimise your website, and make it as easy as possible for the search engines to find you, you need to get your page titles absolutely spot on. It's true that Google take about a zillion things into consideration before showing your website on the Search Engine Results Pages (SERPs). Ok, I exaggerate; it's about 200 things, including...
