February 2009

What's the difference between a concrete noun and an abstract noun? What's that I hear you cry? Who cares? Stay with me. I'm attempting to perform a public service.   A concrete noun is a noun that can be seen, smelt, tasted, touched, heard. So, I wore a nice watch to the party. Watch is a concrete noun. Trickier to recognise, an abstract noun...

I was amused by a letter in this week's Design Week, in which Richard Murray, of London's Williams Murray Hamm, grumbles about the rubbishy press releases he receives from design consultants.He complains of meaningless statements like 'the brighter red feels more contemporary'. And refers to 'merging the word Air and France asserts Air France's international status while preserving its traditional...

Ok, one more time.Man is singular. If the wardrobe essentials belong to a man it should be a man's wardrobe essentials. Men is the plural of man. If the wardrobe essentials belong to the men it should be men's wardrobe essentials. Men apostrophe S.Like this: men's.Not mens. Mens is not a word....