How to

This article was originally written for Retail IT and appeared on their blog in February 2013.In all the excitement of getting your ecommerce site up and running it’s easy to overlook product descriptions. Surely the images are enough to sell the product, aren’t they? And one line of text copied from someone else’s site will do the trick won’t it?...

This article was written for Social Media Lens, a collection of articles and anecdotes written by brands, businesses and influencers, and produced by digital agency immediate future.Social Media Lens was launched at the Marketing Week Live Show this week. Download your free copy here. We all know about the benefits of using social media.Take Twitter for instance. Get it right and you...

Let me come right out and say it: there are a lot of SEO companies out there that are full of bull.I had such a company email me out of the blue last week. They advised me that they had studied my website (yeah, right) and were concerned that I was not 'appearing on the major search engines'. Not only...

During the last six months Twitter has gone crazy. In fact 75% of the tweeps now using Twitter have only joined this year. There are loads of articles, blog posts and forums all writing about Twitter and how great it is for business.  But this post is a quick and practical guide to actually using Twitter. And follows a call I...

You’ve decided you need a website. You’ve briefed a whizz-bang designer and you’ve found yourself agreeing to write the copy. It can’t be that difficult right? Wrong!Writing successful website copy can be tough. But here are a few tips to get you started. Who’s calling? Have a clear idea of who will be visiting your website. Will they already know about your...

What's your point? Ask yourself 'why am I doing this?' And no, 'because the boss told me to' is not a good enough reason. Seriously. What do you want from this? What are you hoping to achieve? In marketing lingo, what are you objectives?  Have an awesome subject line. Or at least a rather good one. Your subject line needs to be...