Press Release writing and PR

For this month’s interview I’ve managed to pin down the ridiculously busy Jonny Stark, an Account Director from online PR agency immediate future, to talk about online PR, using Social Media and, of course, Twitter.  Turner Ink: Hey Jonny, thanks for stopping by. Ok, tell us a bit about online PR. How does it differ from traditional PR?Jonny Stark: People get...

Copy spotted on a PR agency website today. I dunno. Perhaps luxury goods brands like this kind of thing. But it all seems a bit lah-di-dah to me. What do you think? [Something] PR is cognisant of the connoisseurship and the hunger for luxury goods and services by the affluent market. Our agency knows how to communicate to that luxury lifestyle...

This month's chat, over a mint tea and latte, is with Jill Kent of PR Superstar fame, who manages to hit the headlines for all the right reasons.Turner Ink: Hey Jill. Thanks for dropping by. So how do you go about developing a PR strategy for your clients? What's the first thing you do?PR Superstar: Well a good PR Strategy...

I was amused by a letter in this week's Design Week, in which Richard Murray, of London's Williams Murray Hamm, grumbles about the rubbishy press releases he receives from design consultants.He complains of meaningless statements like 'the brighter red feels more contemporary'. And refers to 'merging the word Air and France asserts Air France's international status while preserving its traditional...