Press Release writing and PR

For this month’s interview I’ve managed to pin down the ridiculously busy Jonny Stark, an Account Director from online PR agency immediate future, to talk about online PR, using Social Media and, of course, Twitter.  Turner Ink: Hey Jonny, thanks for stopping by. Ok, tell us a bit about online PR. How does it differ from traditional PR?Jonny Stark: People get...

I was amused by a letter in this week's Design Week, in which Richard Murray, of London's Williams Murray Hamm, grumbles about the rubbishy press releases he receives from design consultants.He complains of meaningless statements like 'the brighter red feels more contemporary'. And refers to 'merging the word Air and France asserts Air France's international status while preserving its traditional...