If you're looking to optimise your website, and make it as easy as possible for the search engines to find you, you need to get your page titles absolutely spot on. It's true that Google take about a zillion things into consideration before showing your website on the Search Engine Results Pages (SERPs). Ok, I exaggerate; it's about 200 things, including...
You’ve decided you need a website. You’ve briefed a whizz-bang designer and you’ve found yourself agreeing to write the copy. It can’t be that difficult right? Wrong! Writing successful website copy can be tough. But here are a few tips to get you started. Who’s calling? Have a clear idea of who will be visiting your website. Will they already know about your...
Imagine yourself at a party; glass of warm punch in one hand, cold sausage roll in the other. And you're trapped with the party bore. He's giving you a speech about his latest achievements; the speed of his car; his golf handicap; and his plans for world domination. You can't get a word in edgeways and he doesn't ask you...
When you're trying to optimise your website and get it to appear higher up the search engine rankings, it's tempting to stuff your site with lots of juicy keywords and search terms. But be careful. If you overdo it you'll have the search engines scoffing at your attempt to outsmart them, and your readers saying eh? I found this last...
I spent most of the summer looking at website home pages. And do you know what? Some are pretty darn awful. Remember, you have just a few seconds to grab your visitor's attention - so get to the point as quickly as possible. Tell them you understand their problem; explain the benefits of your product or service; and keep the...
