Is there anything more tedious than waiting for your baggage at the airport? It's enough to make your holiday joie de vivre go right out the window. So there I was at London's Gatwick Airport at the weekend, waiting with breathless anticipation for my case to arrive, when I spied this ad for Gatwick Express, the fast train service into central...
We're used to seeing phone numbers and website addresses plastered on the side of work vans and company cars. But Ma Goa restaurant in Putney, London, has gone one step further: they've added an actual restaurant review to the back of their delivery vehicle; and one from Time Out no less. What a brilliant idea. How many people have seen that...
This month's interview is with Alison Blake, marketing expert, and head of Add Agency, a creative marketing agency based in south west London. Turner Ink: A few weeks ago I wrote a post about why companies shouldn't cut their marketing budgets during economic downturns. Are you finding that's the case Alison? Are companies increasing their spend? Or are they cutting back? Add...
Let me come right out and say it: there are a lot of SEO companies out there that are full of bull. I had such a company email me out of the blue last week. They advised me that they had studied my website (yeah, right) and were concerned that I was not 'appearing on the major search engines'. Not only...
Did you know that Google was originally called BackRub? Or Yahoo was going to be called Jerry's Guide? This month's The Marketer takes a look at how some of our fave brands got their names. And which brands have changed their names - and not always for the better. Ebay got its name when its founder Pierre Omidyar discovered that the...
This month's chat, over a mint tea and latte, is with Jill Kent of PR Superstar fame, who manages to hit the headlines for all the right reasons. Turner Ink: Hey Jill. Thanks for dropping by. So how do you go about developing a PR strategy for your clients? What's the first thing you do? PR Superstar: Well a good PR Strategy...
During the last six months Twitter has gone crazy. In fact 75% of the tweeps now using Twitter have only joined this year. There are loads of articles, blog posts and forums all writing about Twitter and how great it is for business. But this post is a quick and practical guide to actually using Twitter. And follows a call I...
A couple of weeks back I had a chat with Rob Brown about all things Social Media. During the interview I came over all excited when I started talking about Twitter which, for those of you that follow me, know I love, love, love. (Curiously, I was at a networking event the other week and was asked did I work...
Checked out the Online Marketing Show at London's Olympia this week. And as usual it was a pretty cool show. There was a great buzz around the place. Lots of brands were there. And loads of suppliers gave away free stuff. (Thanks New Media Age for the mousemat.) Got myself to a few seminars, which I discussed in detail with Rob...
I was interviewed last week by Rob Brown: the UK's leading personal marketing bod and author of bestselling book 'How to build your reputation'. Rob is an inspirational conference speaker, and a regular on TV and radio. And he's written over 70 publications on business relationships, reputations and marketing. We talked about tons of stuff. But here's what we had to say about Social Media. Check it out. Just click on...
